From the Yarn
Our journey begins with the finest flax fibers, cultivated in the nutrient-rich soils of Northern Italy. These exceptional raw materials are transformed into luxurious linen through a meticulous process that honors centuries-old traditions while embracing modern precision. Each thread is carefully spun to achieve the perfect balance of strength and softness, creating a fabric that breathes with the wearer and develops a unique character over time.
SIGNATURE PIECE
SHIRT
Our signature shirt captures the spirit of Southern Italy through thoughtful tailoring and refined detail. The clean, single-placket front flows into the soft roll of the paramontura collar, echoed by curved cuffs fastened with genuine mother-of-pearl buttons. Hand-finished edges and perfect buttonholes complete each piece.
Available to view in 6 colorways:
SIGNATURE PIECE
TROUSER
Our pleated linen trousers are a quiet study in refinement. A single forward pleat introduces movement through the front, while the waistband combines a clean, classic front with discrete elastic at the back for added comfort. A single jetted pocket and classic-finished hem maintain the streamlined silhouette. Woven from the finest Italian linen and tailored in Italy.
Available to view in 4 colorways:
SHOP NOW
IN-PERSON
Our showroom in the heart of Mayfair offers a refined setting for your personal tailoring experience. Here, we provide in-person boutique tailoring appointments for clients who wish to have their items fully tailored to their build, as well as those who prefer to view our collection in-person before purchasing.
Once tailored to your specifications, an order will be placed, and you will receive your bespoke garments in 4-6 weeks. We will keep your measurements and preferences saved on file for future orders as we expand our operations.
LOCATE US
The Mayfair Showroom
Submit an enquiry and our team will contact you to discuss your order details.
ONLINE
For clients who prefer to order remotely, we offer the option to place standard orders from our capsule collection through our Register Interest form. After submitting your details, one of our representatives will be in touch to confirm your preferred size, color, and any additional extras you wish to include with your order.
All online orders are crafted with the same attention to detail as our in-person tailoring service. Your garments will be delivered within 4-6 weeks from order confirmation, packaged with care and ready to wear.
Shirts (Neck Size in Inches)
| Size | Neck |
|---|---|
| XS | 14.5 |
| S | 15 |
| M | 15.5 |
| L | 16.5 |
| XL | 17.5 |
Trousers (Waist Size in Inches)
| Size | Waist |
|---|---|
| XS | 28–30 |
| S | 30–32 |
| M | 32–34 |
| L | 34–36 |
| XL | 36–38 |
OUR PHILOSOPHY
Eterno was born from a simple idea:
The best clothes become part of your story.
Linen worn through long lunches on the coast.
Not made to be seen—made to be lived in.
Handcrafted in Italy. Inspired by endless summers.
Eterno is dressing with intention.
Because the best things aren't rushed—
they're chosen, worn, remembered.
For those who don't speak loudly—
because the linen already does.
Made in Italy
Contact Eterno
Clifford Street, London, W1S 4JY